HOW IT WORKS

Here's a description of how The Lead Machine process works.

STEP 1 Promotion piece is sent
Whether it's consumers or business owners you're trying to reach, your lead machine promotion arrives with a unique code or personalized URL. The recipient uses this information to respond. This promotion can be sent via direct mail, email or both

STEP 2 Recipients log onto a special web site and enter their unique code
There's no need to fill in name, address or other information. By simply entering the unique code or personalized URL from the promotion piece, you'll instantly know every single individual who responded.

STEP 3 Customer receives "payoff"
There is always a "payoff" that the customer receives, such as personal information, a free report or the chance to win a prize. This incentive is crucial to the program's success. Since the responder is still online, you then have the opportunity to immediately sell your products or collect additional information for follow-up.

STEP 4 Customer information is sent to your sales force or fulfillment center
Within seconds of responding, customer information is forwarded to your sales force for follow-up, In addition, a personalized "thank you" email message is automatically sent. And you can call the lead – all while they're still online – leveraging the power of immediacy.

HERE'S HOW COMPANIES ARE USING
THE LEAD MACHINE:

Here's how companies are using The Lead Machine to increase customer acquisition.

CONSUMER BUSINESSES

WEBSITE:	MyGiftOffer.com
PRODUCT:	Cigars
CHALLENGE:	Sell more to current customer base
SOLUTION:	Lead Machine promotion to customer database
INCENTIVE:	Discount or free shipping offer

BUSINESS-TO-BUSINESS

WEBSITE:	EngineerContest.com
PRODUCT:	Water Treatment System
CHALLENGE:	Acquire new customers
SOLUTION:	Lead Machine promotion that ties in a skill contest
INCENTIVE:	$1,000 prize as cash or donation to favorite charity

WEBSITE:	BestForMySkin.com
PRODUCT:	Skincare
CHALLENGE:	Acquire new customers
SOLUTION:	Lead Machine featuring a skin care quiz
INCENTIVE:	Personalized skin recommendation